Data protection declaration

With this data protection declaration, we would like to inform you about the nature, scope and purpose of the processing of personal data (hereinafter also referred to as "data"). Personal data is any data that has a personal connection to you, e.g. name, address, e-mail address or your user behavior. The data protection declaration applies to all data processing processes carried out by us, both as part of our core activity and for the online media held by us.

Who is responsible for data processing with us

Responsible for data processing is:

https://www.macroco.de/impressum

Your rights under the GDPR

According to the GDPR, you are entitled to the following rights, which you can assert at any time with the controller named in Section 1 of this data protection declaration:

Right of access: You have the right to ask us for information about whether and which data we process from you.
Right to correction: You have the right to request the correction of inaccurate or complete incomplete data.
Right of cancellation: You have the right to request the deletion of your data.
Right to limitation: In certain cases, you have the right to demand that we process your data only to a limited extent.
Right to data portability: You have the right to request that we provide you or another controller with your data in a structured, common and machine-readable format.
Right of appealYou have the right to complain to a supervisory authority. Responsible is the supervisory authority of your usual place of residence, workplace or company headquarters.

Right of withdrawal

You have the right to revoke your consent to data processing at any time.

Right of appeal

You have the right to oppose at any time the processing of your data, which we provide to our legitimate interest according to art. 6 para 1 lit. f DSGVO to file an objection. If you exercise your right of objection, we ask you to explain the reasons. We will then no longer process your personal data, unless we can prove to you that compelling legitimate reasons for data processing outweigh your interests and rights.

Regardless of the foregoing, you have the right at all times to object to the processing of your personal data for the purposes of advertising and data analysis.

Please address your objection to the contact address of the responsible person indicated above.

When will we delete your data?

We will delete your data if we no longer need it or if you tell us to do so. This means that – unless otherwise stated in the individual data protection statements of this data protection declaration – we delete your data,

if the purpose of the data processing has ceased and the respective legal basis mentioned in the individual data protection notices no longer exists, i.e.
- after termination of the existing contractual or member relationships between us (Art. 6 para 1 lit. a GDPR) or
- after our legitimate interest in the further processing or storage of your data has ceased (Art. 6 para 1 lit. f GDPR),
if you exercise your right of withdrawal and no other legal basis for the processing in the sense of Art. 6 par. 1 lit. b-f DSGVO intervenes,
if you exercise your right of objection and do not oppose the deletion of any compelling reasons worthy of protection.

However, if we still have to keep (certain parts) your data for other purposes, for example because this requires tax retention periods (usually 6 years for business correspondence or 10 years for booking documents) or the assertion, exercise or defence of legal claims arising from contractual relationships (up to four years) or the data is needed to protect the rights of another natural or legal person, we will delete (the part) your data only after expiry of these periods. Until these deadlines expire, however, we limit the processing of this data to these purposes (fulfilment of storage obligations).

Cookies

Our website uses cookies. Cookies are small text files consisting of a series of numbers and letters that are stored and stored on the device you use. Cookies are primarily used to exchange information between the device you use and our website. This includes, among other things, the language settings on a website, the login status or the place where a video was viewed.

When visiting our websites, two types of cookies are used:

Temporary cookies (session cookies): These store a so-called session ID, with which different requests of your browser can be assigned to the common session. The session cookies are deleted when you log out or close your browser.
Permanent cookies: Permanent cookies remain stored even after closing the browser. This means that our website recognizes your computer when you return to our website. These cookies store, for example, information about language settings or log-in information. In addition, these cookies can be used to document and store your surfing behavior. This data can be used for statistical, marketing and personalization purposes.

In addition to the above classification, cookies can also be distinguished with regard to their purpose:

Necessary Cookies: These are cookies that are absolutely necessary for the operation of our website to store logins or shopping carts for the duration of your session or cookies that are set for security reasons.
Statistics, marketing and personalization cookies: These are cookies that are used for analysis purposes or range measurement. Such "tracking" cookies can in particular store information about entered search terms or the frequency of page views. In addition, the surfing behavior of an individual user (e.g. viewing certain content, use of functions, etc.) can also be stored in a user profile. Such profiles are used to show users content that corresponds to their potential interests. If we use services that store cookies on your device for statistical, marketing and personalization purposes, we will inform you separately in the following sections of our data protection declaration or as part of obtaining your consent.

Data concerned:

Usage data (e.g. access times, clicked websites)
Communication data (e.g. information about the device used, IP address).

Persons concerned: Users of our online offers

Purpose of processing: Playing out our websites, ensuring the operation of our websites, improving our website, communication and market

Legal basis:
Legitimate interest, Art. 6 para. 1 lit. f GDPR
If we do not obtain your consent to the setting of cookies, we base the processing of your data on our legitimate interest in improving the quality and user-friendliness of our website, in particular the content and functions. Via the security settings of your browser, you have to object to the use of cookies set by us within the scope of our legitimate interest. There you have the option to specify whether you accept no cookies from the outset or only on request or whether you specify that cookies are deleted after each closing of your browser. If cookies are deactivated for our website, all functions of the website may no longer be fully used.

Consent, Art. 6 para. 1 lit. a GDPR
If we ask you before you visit our website to be able to set certain cookies on your device and you agree to this, the consent given by you is the legal basis. We inform you as part of the consent about which cookies we set in detail. If you do not give this consent, only the so-called technically necessary cookies are set, which are necessary for the proper operation of our websites and their presentation in your browser. If you have consented to the setting of cookies, you have the opportunity to revoke our consent at any time.

Web hosting services

We use a provider to maintain our websites on whose server our websites are stored and made available for retrieval on the Internet (hosting). Hereby, the provider can process all those data transmitted via the browser used by you that accrue when using our websites. This includes in particular your IP address, which the provider requires in order to be able to deliver our online offer to the browser you use, as well as all entries made by you via our website. In addition, the provider we use can

the date and time of access to our website
Time Zone Difference to Greenwich Mean Time (GMT)
Access status (HTTP status)
the amount of data transmitted
the Internet service provider of the accessing system
the type of browser you use and its version
The operating system you are using
the website from which you may have accessed our website
the sides or subpages that you visit on our website.

collect. The aforementioned data is stored as log files on the servers of our provider. This is necessary to ensure the stability and security of the operation of our website.

Data concerned:

Content data (e.g. posts, photos, videos)
Usage data (e.g. access times, clicked websites)
Communication data (e.g. information about the device used, IP address)

Persons concerned: Users of our website

Purpose of processing: Playing out our websites, ensuring the operation of our websites

Legal basis: Legitimate interest, Art. 6 para. 1 lit. f GDPR

Webhoster commissioned by us:

netcup GmbH

Service provider: netcup GmbH
Website: https://www.netcup.de
Address: Daimlerstraße 25 D-76185 Karlsruhe
Data protection declaration: https://www.netcup.de/kontakt/datenschutzerklarung.php

Contact details

If you contact us via e-mail, social media, telephone, fax, post, our contact form or otherwise and provide us with personal data such as your name, telephone number or e-mail address or provide further information about you or your request, we process this data to answer your request within the framework of the pre-contractual or contractual relationship between us.

Data concerned:

Stock data (e.g. names, addresses)
Contact details (e.g. e-mail address, telephone number, postal address)
Content data (texts, photos, videos)
Contract data (e.g. subject matter of the contract, duration of the contract)

Persons concerned: Interested parties, customers, business and contractual partners

Purpose of processing: Communication and response to contact requests, office and organisational procedures

Legal basis: Contract performance and pre-contractual inquiries, art. 6 par. 1 lit. b GDPR, legitimate interest, Art. 6 para. 1 lit. f GDPR

Registration, registration and user account

You have the possibility to register on our online medium in order to create a user account there. This requires the provision of personal data resulting from the input mask. The data requested there include in particular your name, your e-mail address, a user name and the password if applicable. These data are stored and processed by us in order to set up a user account for you and to enable the (repeated) registration. The data can be changed or deleted by you at any time. The data will not be passed on to third parties unless this serves the technical and organizational processing of the existing usage contract. In order to protect you and us from abusive registrations, we store the IP address assigned to you at the time of registration, as well as the date and time of registration.

Data concerned:

Stock data (e.g. names, addresses)
Contact details (e.g. e-mail address, telephone number, postal address)
Contract data (e.g. subject matter of the contract, duration of the contract)
Payment data (e.g. bank details, invoices)
Content data (e.g. posts, photos, videos)
Usage data (e.g. access times, clicked websites)
Communication data (e.g. information about the device used, IP address)

Purpose of processing: Processing of contractual services, communication as well as answering contact requests, security measures.

Legal basis: Contract performance and pre-contractual inquiries, art. 6 par. 1 lit. b GDPR, legal obligation, Art. 6 para. 1 lit. c GDPR, legitimate interest, Art. 6 para. 1 lit. f GDPR

Deletion: See point: "When will we delete your data?". In addition, we would like to draw your attention to the fact that we delete the data collected in the context of registration as well as the content data stored in the account, subject to opposing legal storage obligations, as soon as you delete your account. We therefore ask you, if you want or need to access the content data stored in your account even after the deletion of your account, to back it up elsewhere before the deletion of the account.

Your comments or reviews

You have the opportunity to comment on our contributions on the designated areas of our Internet presence, to express your opinion or to post content. Since we may be held liable for the infringing content of your comment (insult, slander, incitement, prohibited violence, etc.), we store your IP address for a period of 7 days in order to be able to determine your identity.

Legal basisArt. 6 para 1 lit. f GDPR

Data concerned:

Stock data (e.g. names, addresses)
Content data (e.g. posts, photos, videos)
Usage data (e.g. access times, clicked websites)
Communication data (e.g. information about the device used, IP address)

Purpose of processing: Performance of contractual obligations, communication and processing of requests, obtaining feedback, security measures.

Web analysis and statistics

In order to record and statistically evaluate the visitor flows on our website, we use web analysis services. Such services collect, among other things, data about which website you have accessed our website (so-called referrers), which pages of our website you have accessed, how long you have visited our pages and what interactions you have made there. In addition, data is collected for the browser, computer system and device type used by you. In addition, demographic information such as age or gender can also be recorded as pseudonymous values via such a service. If you have consented to the collection of your location data, these can also be processed, depending on the provider.

In order to collect and store this data, the web analysis service we use usually sets a cookie on the device you use, with which the IP address assigned to you is also collected. However, this is shortened via a so-called IP masking procedure, so that the IP address can no longer be assigned to your visit to our website. Incidentally, no clear data such as names or e-mail addresses are stored. Neither we nor the service we use knows the identity of visitors to our websites.

We would like to point out that depending on the country of residence of the service provider mentioned below, the data collected through the service can be transferred and processed outside the European Union. In this case, there is a risk that the data protection level prescribed by the GDPR will not be complied with and the enforcement of your rights will not or will only be difficult.

Data concerned:

Usage data (e.g. access times, clicked websites)
Communication data (e.g. information about the device used, IP address).

Persons concerned: Users of our online offers

Purpose of processing: Reach measurement, success monitoring of campaigns, remarketing as well as interest- and behavioral marketing

Legal basis: If we have asked you for your consent before using the respective service, this is the legal basis, Art. 6 para. 1 lit. a GDPR. In addition, we use the respective service on the basis of our legitimate interest to analyze the visitor flows of our websites in order to be able to continuously improve the functions, offers and the user experience, Art. 6 para. 1 lit. f GDPR.

We use the following web analysis services:

Matomo Analytics (without cookies)

Service provider: InnoCraft Ltd 150 Willis St, 6011 Wellington, New Zealand
Website: https://matomo.org/
Data protection declaration: https://matomo.org/privacy/

When using Matomo, the data collected via the analysis tool is not transmitted to the service provider, but rather remains on our server. In addition, no cookies are used in the variant we use. Rather, recurring users are recognized with the help of a so-called "digital fingerprint". This is stored anonymously and changed every 24 hours. Conclusions about the identity of individual users are not possible.

The third-party plugins we use

We have plugins on our website in the form of. "Social media buttons" of the providers we use. Which plugin belongs to which provider, you can recognize by the respective logo with which the plugin is marked. We have deactivated the social media plugins on our website by default, so that when our pages are accessed, data is not automatically transmitted to the provider of the plugin. For this we use the so-called Shariff solution. Only when you click on the "Social Media Button" of the respective provider will the collection of information and its transmission to the provider be triggered. If you click on one of these buttons, data can be sent to the operator of the social network even if you do not have an account there or have an account there, but are not logged in at the moment of visiting our website.

Please note that depending on the country of residence of the service provider mentioned below, the data specified below can be transferred and processed on servers outside the European Union. In this case, there is a risk that the data protection level prescribed by the GDPR will not be complied with and the enforcement of your rights will not or will only be difficult.

Data concerned:

Usage data (e.g. access times, clicked websites)
Communication data (e.g. information about the device used, IP address)

Persons concerned: Users of our website

Purpose of processing: Playing our websites, offering content, ensuring the operation of our websites

Legal basis: Consent via cookie consent banner, Art. 6 para. 1 lit. a GDPR, legitimate interests, Art. 6 para. 1 lit. f GDPR

We use the following plugins:

Our online presence on social networks

Wir betreiben Onlinepräsenzen innerhalb der nachfolgend aufgelisteten sozialen Netzwerke. Besuchen Sie eine dieser Präsenzen, werden durch den jeweiligen Anbieter die unten näher aufgeführten Daten erhoben und verarbeitet. In der Regel werden diese Daten zur Werbe- und Marktforschungszwecke erhoben und hiermit Nutzungsprofile angelegt. In den Nutzungsprofilen können Daten unabhängig des von Ihnen verwendeten Gerätes gespeichert werden. Dies ist insbesondere dann der Fall, wenn Sie Mitglied der jeweiligen Plattform und bei dieser eingeloggt sind. Die Nutzungsprofile können von den Anbietern dazu verwendet werden, um Ihnen interessenbezogene Werbung auszuspielen. Gegen die Erstellung von Nutzerprofilen steht Ihnen ein Widerrufsrecht zu. Um dieses auszuüben, müssen Sie sich an den jeweiligen Anbieter wenden.

Wenn Sie einen Account bei einem der unten aufgeführten Anbieter besitzen und beim Besuch unserer Webseite dort eingeloggt sind, kann der jeweilige Anbieter Daten über Ihr Nutzungsverhalten auf unserer Webseite erheben. Um eine solche Verknüpfung Ihrer Daten zu verhindern, können Sie sich vor dem Besuch unserer Seite bei dem Dienst des Anbieters ausloggen.

Zu welchem Zweck und in welchem Umfang Daten von dem Anbieter erhoben werden, können Sie den jeweiligen, im Folgenden mitgeteilten, Datenschutzerklärungen der Anbieter entnehmen.

Wir möchten Sie darauf hinweisen, dass je nach Sitzland des unten genannten Anbieters die über dessen Plattform erfassten Daten außerhalb des Raumes der Europäischen Union übertragen und verarbeitet werden können. Es besteht in diesem Fall das Risiko, dass das von der DSGVO vorgeschriebene Datenschutzniveau nicht eingehalten und die Durchsetzung Ihrer Rechte nicht oder nur erschwert erfolgen kann.

Data concerned:

Bestands- und Kontaktdaten (bspw. Name, Adresse, Telefonnummer, E-Mail-Adresse)
Content data (e.g. posts, photos, videos)
Usage data (e.g. access times, clicked websites)
Communication data (e.g. information about the device used, IP address).

Purpose of processing: Kommunikation und Marketing, Verfolgen und Anaylse von Nutzerverhalten

Legal basis: Einwilligung, Art. 6 Abs. 1 lit. a DSGVO, berechtigtes Interessen Art. 6 Abs. 1 lit. f DSGVO

Widerspruchsmöglichkeiten: Zu den jeweiligen Widerspruchsmöglichkeiten (Opt-Out) verweisen wir auf die nachfolgend verlinkten Angaben der Anbieter.

Content-Dienste

Wir nutzen bestimmte Dienste, um über unsere Internetpräsenz bestimmte Inhalte oder Grafiken (Videos, Bilder, Musik, Schriftarten, Kartenmaterial) ausspielen zu können. Dabei verarbeiten die von uns eingesetzten Dienste die Ihnen zum Zeitpunkt Ihres Besuchs auf unseren Internetseiten zugeordnete IP-Adresse, da nur so der jeweilige Inhalt in dem von Ihnen verwendeten Browser dargestellt werden kann. Darüber hinaus können die Anbieter dieser Dienste weitere Cookies auf Ihr Endgerät setzen, über die Informationen über Ihr Nutzungsverhalten, Ihre Interessen, das von Ihnen verwendete Gerät und den verwendeten Browser sowie Zeitpunkt und Dauer Ihrer Sitzung erhoben werden. Diese Daten verwenden die Anbieter regelmäßig für Analyse-, Statistik- und Marketingzwecke. Zudem können diese Informationen können auch mit Informationen aus anderen Quellen verbunden werden. Dies gilt insbesondere dann, wenn Sie selbst einen Account bei dem Dienstanbieter unterhalten und zum Zeitpunkt der Sitzung dort eingeloggt sind.

Data concerned:

Usage data (e.g. access times, clicked websites)
Communication data (e.g. information about the device used, IP address)

Persons concerned: Users of our website

Purpose of processing: Playing our websites, offering content, ensuring the operation of our websites

Legal basis: Consent via cookie consent banner, Art. 6 para. 1 lit. a GDPR, legitimate interests, Art. 6 para. 1 lit. f GDPR

Wir nutzen folgende Content-Dienste:

YouTube

Wir nutzen auf dieser Webseite Komponenten von YouTube, um hierüber Videos auf unseren Internetseiten einzubinden, so dass diese über Ihren Internetbrowser abgespielt werden können, wenn Sie unsere Internetseiten besuchen. Während Ihres Besuchs unseren Internetseiten werden sowohl YouTube als auch Google darüber informiert welche Seite bzw. Unterseite Sie aufgerufen haben, indem Ihre IP-Adresse an die externen Server von Google in den USA übermittelt wird. Diese Informationsübermittlung erfolgt unabhängig davon, ob die angezeigten Videos tatsächlich betrachtet oder angeklickt werden oder Sie in Ihrem YouTube oder Google Account eingeloggt sind. Diese Informationen werden gesammelt und Ihrem Google-Account zugeordnet, sofern Sie dort eingeloggt sind, wenn Sie unsere Internetseiten aufrufen.

Dienstanbieter: YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA
Website: https://www.youtube.com/
Data protection declaration: https://policies.google.com/privacy
Opt-Out-Möglichkeit: https://tools.google.com/dlpage/gaoptout?hl=de

Sicherheitsmaßnahmen

Wir treffen im Übrigen technische und organisatorische Sicherheitsmaßnahmen nach dem Stand der Technik, um die Vorschriften der Datenschutzgesetze einzuhalten und Ihre Daten gegen zufällige oder vorsätzliche Manipulationen, teilweisen oder vollständigen Verlust, Zerstörung oder gegen den unbefugten Zugriff Dritter zu schützen.

Aktualität und Änderung dieser Datenschutzerklärung

Diese Datenschutzerklärung ist aktuell gültig und hat den Stand Januar 2023. Aufgrund geänderter gesetzlicher bzw. behördlicher Vorgaben kann es notwendig werden, diese Datenschutzerklärung anzupassen.

Diese Datenschutzerklärung wurde mit Hilfe des Datenschutz-Generators von SOS Recht erstellt. SOS Recht ist ein Angebot der Mueller.legal Rechtsanwälte Partnerschaft mit Sitz in Berlin.